Effective Sales Meetings

Effective Sales Meetings


26 March 2024 10:00 - 14:00


  • The Zone, Castle Douglas Community Centre
  • Cotton Street
  • Castle Douglas
  • Dumfries & Galloway
  • DG7 1AJ



Running Client Sales Meetings with a structure and pace that naturally flows through to doing business is an art that will set you apart from competitors.

In todays’ digital marketplace customers have endless choices to buy, so why buy from you? Your meetings process is the next critical element of sales after Lead Generation. You may be an expert or a beginner in sales, the thirst to learn up to date thinking can only add to success.

You can only ever have one “first meeting”, that is your only opportunity to make a “first impression”, hence the vital importance of following a repeatable process that works.

It is always tempting to move to a transactional conversation far too early with no appreciation of your individual client values, needs and wants. Without insights and an understanding of your customers world how can you align your product or service?

In this session you will create a sales meetings structure that will flow naturally to the next stages. If the timing is not quite right, the opportunity is stored quietly and professionally for the future.

When you uncover strong synergies through effective meetings, you can effortlessly progress to a discovery, proposal and sale whilst demonstrating a high levels of thought leadership.

About the organiser

South of Scotland Enterprise is the one-stop shop for businesses and enterprising communities throughout Dumfries and Galloway and the Scottish Borders​.