Blog: Fair Work and the Future Workforce - Why young talent cares about how you work

Seonaid MannOur latest blog comes from Seonaid Mann, SOSE’s Equality and Fair Work Lead, who explores why adopting Fair Work practices is essential for organisations aiming to attract and retain the next generation of employees.

In today’s rapidly evolving labour market, attracting and retaining young talent is more than just offering competitive salaries and trendy perks. For the emerging workforce, particularly Gen Z and younger Millennials, how a business works is just as important as what it does. 

At SOSE, we believe that embedding Fair Work principles is not only the right thing to do, it offers your organisation a strategic advantage.

What is Fair Work?

Fair Work is about creating workplaces where everyone is respected, rewarded, and given a voice. It’s built on five key dimensions:

  • Effective voice
  • Opportunity
  • Security
    Fulfilment
  • Respect

These principles are not abstract ideals, they’re practical foundations for building inclusive, productive, and resilient organisations.

Why do young people care?

Younger workers are entering the workforce with different expectations. They’re looking for:

  • Purpose-driven employers whose values align with their own. 
  • Inclusive cultures where diversity is celebrated.
  • Work-life balance and flexibility.
  • Opportunities for growth, not just a job.
  • Transparency and fairness in pay, progression, and treatment.

In short, they want to work for organisations that treat people well and contribute positively to society. Fair Work speaks directly to these priorities.

The Business Case for Fair Work

Investing in Fair Work isn’t just about good ethics, it’s good business - and here’s why:

  • Retention: Employees who feel valued and heard are more likely to stay.
  • Reputation: Fair Work practices enhance your brand and attract top talent.
  • Productivity: Engaged workers are more innovative and committed.
  • Resilience: Inclusive workplaces adapt better to change and challenge.

In a competitive labour market, businesses that embrace fair working practices really stand out.

What can you do today?

If you're a leader wondering where to start, here are a few practical steps:

  • Listen to your workforce, especially younger voices. Create channels for feedback and then act on what you learn.  
  • Review your policies - do they support flexibility, fairness, and inclusion?
  • Invest in development; offer training, mentoring, and clear progression paths.
  • Be transparent about pay, expectations, and decision-making.
  • Celebrate diversity and make sure everyone feels welcome and respected.

We are here to help

At SOSE, we’re committed to supporting organisations across the South of Scotland to embed fair working practices and build future-ready workplaces. 

Whether you're just starting out or looking to deepen your approach, we offer guidance, resources, and support tailored to your needs so get in touch with us or visit our Fair Work pages.  

Let’s build a region where Fair Work isn’t just a policy, it’s a culture. Because when work is fair, everyone thrives.

Events and Training

Discover how small, people centric changes can give your business the competitive edge:

Fair Work Smart Business - Webinar 16 March, 1.15-2.15pm

Fair Work Smart Business - Webinar 19 March, 12.00-1.00pm

 Visit our events page for more free opportunities.